Privacy Policy
Last updated on [August 21, 2025]
§ 1 General Information and Responsibility
1.1 In the following, we inform you about the processing of your personal data when visiting and using our website. Personal data refers to all information that can be directly or indirectly related to you as a person, such as your name, address, or email address.
1.2 The responsible entity in the sense of the EU General Data Protection Regulation (GDPR) is: ATM Heatmann GmbH Johanneskirchner Str. 94 81927 München Managing Director: Aivaras Zaikauskas Tel.: +49 (0) 176 / 60020733 Email: info@atm-heatmann.de
1.3 If you contact us via email or a contact form, we store the data you provide (your email address, name, phone number) to process your inquiries. This data is stored exclusively for the purpose of responding to your concerns. Once the purpose has been fulfilled, the data will be deleted, unless legal retention obligations require a longer storage period.
1.4 Should we outsource certain services to external partners or use your data for marketing purposes, we will inform you in detail about this in the following sections and transparently outline the respective storage periods.
§ 2 Your Data Protection Rights
2.1 As a user, you have the following rights concerning your personal data with respect to us:
- Right of Access
- Right to Rectification or Erasure
- Right to Restriction of Processing
- Right to Object to Processing
- Right to Data Portability
2.2 You also have the right to lodge a complaint with a competent data protection supervisory authority regarding the manner of our data processing.
§ 3 Data Collection When Visiting Our Website
3.1 For purely informational use of our website, i.e., if you do not transmit any data to us, we only collect information that your browser automatically transmits to our server. This data is technically necessary to display the website to you and to ensure its stability and security. The legal basis for this collection is Art. 6 para. 1 lit. f GDPR. The collected data includes:
- IP address
- Date and time of access
- Amount of data transferred
- The website from which you accessed ours
- Details about your browser and operating system
3.2 To make our website more user-friendly, we use cookies. Cookies are small text files that your browser stores on your device. They do not cause any harm to your computer and do not contain viruses. They serve to improve the user experience and make our services more effective.
3.3 Information on Cookies:
We use both temporary and persistent cookies:
- Transient cookies (session cookies) are automatically deleted after you close your browser. They are used to track your navigation during a session.
- Persistent cookies remain stored on your device for a specific duration. For example, they facilitate logging in during repeated visits by storing your login data (if you wish).
- You have the option at any time to delete cookies in your browser’s security settings or to refuse the acceptance of cookies. Please note, however, that the functionality of our website may be limited as a result.
§ 4 Data Processing in the Webshop
4.1 The provision of your personal data is required for processing orders in our webshop. Mandatory information is marked accordingly; additional information is voluntary. The processing of your data primarily serves the fulfillment of the purchase contract (legal basis: Art. 6 para. 1 lit. b GDPR). When placing an order, we may transmit your payment data to our bank.
4.2 You can optionally create a customer account. Your data will be stored revocably to facilitate future purchases. The management and deletion of your account and your data are possible at any time via the customer area.
4.3 Due to legal retention obligations (commercial and tax law), we are obliged to store your address, payment, and order data for a period of ten years. After two years, however, processing will be restricted, so that your data will only be used for fulfilling legal obligations.
4.4 To ensure the security of your personal data, data transmission during the ordering process is carried out using TLS encryption.
§ 5 Use of Analytics Tools (e.g., Google Analytics)
5.1 We use Google Analytics, a web analytics service by Google Inc., on our website. Google Analytics uses cookies that enable an analysis of the use of our website. The collected information is usually transmitted to Google servers in the USA and stored there.
5.2 We use Google Analytics with activated IP anonymization. In this case, your IP address will be truncated by Google within the EU or the European Economic Area before being transmitted to the USA. This excludes direct personal identifiability.
5.3 You can prevent the storage of cookies by adjusting a setting in your browser. Furthermore, you have the option to prevent the collection of your data by Google Analytics by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
5.4 The use of Google Analytics serves the continuous optimization of our website. The legal basis for this is Art. 6 para. 1 lit. f GDPR.
§ 6 Notes on Social Media and External Links
6.1 Our website may include links to social media platforms or other external websites. As soon as you click on these links, you leave our website. We have no influence on the data processing that takes place there.
§ 7 Data Security
We take all necessary technical and organizational security measures to protect your personal data from unauthorized access, loss, or misuse.